I’m Makayla Richards — a digital content strategist with a journalism backbone and a results-first mindset.

I’ve led video campaigns that hit 1M+ views, launched live shows that drove 40K+ clicks a day, and building repeatable systems for adoptedion by media companies nationwide.

At 11Alive, I redefined how local news shows up online — designing templates, launching digital series and mentoring the next wave of digital producers.

Whether you’re a brand, newsroom, or nonprofit, I help you show up on the platforms your audience actually uses — with content they actually care about.