Let’s Win Social Media — On Purpose

Smart content. Sharp strategy. Built to move.

At 11Alive, I lead digital strategy that drives 60K+ daily clicks and viral video growth. I also work with brands and nonprofits to bring that same newsroom speed and platform-savvy storytelling to their content — built to perform, not just post.

Here’s what that looks like:

Reusable Canva templates that saved producers hours of time across multiple stations
Instagram posts that doubled engagement with clear framing and audience-first context
Analytics-informed rollout plans based on timing, thumbnailing, and platform bias (yes, Instagram hates that blurry screenshot)
Short-form video strategy that pushed several 11Alive Reels to 1M+ views — and helped grow YouTube subscribers by 200%

My approach blends editorial instinct with real-time data. The result? Content that’s not just timely — it’s tuned to how your audience thinks, scrolls, and shares.

Let’s Win Social Media — On Purpose

Smart content. Sharp strategy. Built to move.

Here’s what that looks like:

Reusable Canva templates that saved producers hours of time across multiple stations

Instagram posts that doubled engagement with clear framing and audience-first context

Analytics-informed rollout plans based on timing, thumbnailing, and platform bias (yes, Instagram hates that blurry screenshot)

Short-form video strategy that pushed several 11Alive Reels to 1M+ views — and helped grow YouTube subscribers by 200%

My approach blends editorial instinct with real-time data. The result? Content that’s not just timely — it’s tuned to how your audience thinks, scrolls, and shares.